The benefits of style over fashion

Woman in strappy shoes and black dress with bottle of Chanel
Timeless style

We often feel pressure to keep up with the constantly changing trends created by the fashion industry.

Fashion by its nature is fast moving and constantly changing. As a result it is often seen as superficial and fleeting.

Style, on the other hand, is timeless and a personal expression of one’s personality and lifestyle.

While fashion is about what is popular at a particular moment, style is about what suits you and makes you feel confident and comfortable.

There are many benefits of focusing on personal style over following fashion trends. Here are just a few:

  1. Confidence: When you wear clothes that reflect your true self and make you feel good, it can change the way you hold your body and can boost your confidence. You will stand taller and walk confidently. As a knock on efect, this can have a positive impact on your personal and professional life as you carry yourself differently.
  2. Comfort: Style is about finding what works for you and feels comfortable, rather than sacrificing comfort for the sake of fashion. Knowing your style enables you to wear clothes appropriately. You’re more likely to feel and look your best when you’re comfortable in what you’re wearing.
  3. Individuality: Style allows you to stand out and express your individuality, rather than blending in with the crowd. It’s a way to make a statement and showcase your personality.
  4. Cost-effective: Investing in timeless, well-made pieces that suit your style means you’ll get more wear out of them and won’t have to constantly keep up with the latest trends. This can save you money in the long run.
  5. Sustainability: Focusing on style over fashion can also have a positive impact on the environment. Fast fashion has a huge environmental cost, with cheap, poorly made clothes ending up in landfills. Choosing quality, timeless pieces that you’ll wear for years to come is a more sustainable option.

Style is about finding what works for you and expressing your individuality rather than trying to keep up with the latest trends. It can bring confidence, comfort, and a sense of sustainability to your wardrobe and reduce the pressure of feeling you have to keep up or fit in.

Published by Elaine Flook

I spent around 20 years working in design management and corporate branding. I cut my teeth as a Publicity Executive for a UK TV company in the 80s and progressed through design agencies to Global Head of Branding & Corporate Identity for a major international investment bank. A chronic health condition led me to complementary health and to become a practitioner. After another 21 years working as a therapist/coach to business people I pursued a long-held dream and graduated from The London School of Make-Up and The British College of Professional Styling. Funny how it can take a lifetime to find out what you really want to do. I'm reminded of Baz Lhurmann "Some of the most interesting 40 year-olds I know, still don't'. 2019 and the Pandemic led me again to a reassessment of what I want to do and how I want to work led me to pursue my interests and seems to have brought me right back around to design, bringing my 21 years of building confidence in people along with me. I enjoy design from all aspects but particularly its key purpose - functionality. I've always had a natural eye for colour and design running alongside a love of clothes. I wouldn't say 'fashion' per se. Fashion is fun and enjoyable but I've never been a fashion addict. I enjoy trends and do follow some but I am more interested in craftsmanship and the development of individual style for myself and others. I enjoy sewing. Being a seamstress is a great way of understanding how clothing is constructed, especially reverse engineering it by taking something apart to alter it or just to see how it is made. Men’s tailoring, women’s clothing and couture has long been a passion of mine. I am fascinated by how we can change our appearance by a single, simple gesture and how we are perceived by how we dress and present ourselves. Confidence can be built or crushed by what we wear and either elevate or destroy style. I love the synergy between the art and science of creating style. I'm loving working with people to create their own personal style and have a passion for dressing sustainably.

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