The Red Dress

The Red Dress full length view

A collaborative embroidery project bringing women together to tell their stories through fabric and stitches.

We are very lucky in the UK to have the fabulous Fashion and Textile Museum in Bermondsey Village, London founded by the wonderful Dame Zandra Rhodes in 2003. It is the only UK museum dedicated to showcasing contemporary fashion and textile design and is really worth a visit.

I often visit the museum for workshops or exhibitions and was reminded of ‘The Royal School of Needlework — From Crown to Catwalk’ which featured The Red Dress when Erie asked the question.

Inspired by the British artist Kirstie Macleod the dress started as a project seeking to create a dialogue through embroidery. Its aim is to unite people around the world.

Using millions of embroidery stitches by 372 embroiderers from 50 countries it is a collaborative project which took fourteen years to complete. Kirstie set out to create an artistic platform for women, many of who are vulnerable and live in poverty, to tell their stories through embroidery.

Whilst admiring the work on this beautiful dress, I was imagining the wonderful stories they would have told each other as they worked, the conversations and maybe new relationships they would have made. I thought about all the times I have come together with other women to embroider, sew or bead and the quietness created by the concentration and how it is pricked, like a needle into cloth, by the occasional conversation or song.

From 2009 to 2023, sections of the dress travelled the globe and were continuously embroidered. Made from 85 pieces of burgundy silk dupion, the dress was worked on by 363 women, 7 men and 2 non-binary artists from 50 countries. All of whom were paid and received a portion of the income from the exhibitions. Some of the embroideries were added by visitors to the exhibitions. Some of those involved in the overall project are professionals but many picked up an embroidery needle for the first time to create expressions of their own cultural and traditional experiences. The dress incorporates styles of complex embroidery used for hundreds of years juxtaposed with simple stitches which convey events from the women’s experience.

Although now complete, The Red Dress will continue to be exhibited in venues around the world. Go to see it if you get the chance.

See more of The Red Dress here

Published by Elaine Flook

I spent around 20 years working in design management and corporate branding. I cut my teeth as a Publicity Executive for a UK TV company in the 80s and progressed through design agencies to Global Head of Branding & Corporate Identity for a major international investment bank. A chronic health condition led me to complementary health and to become a practitioner. After another 21 years working as a therapist/coach to business people I pursued a long-held dream and graduated from The London School of Make-Up and The British College of Professional Styling. Funny how it can take a lifetime to find out what you really want to do. I'm reminded of Baz Lhurmann "Some of the most interesting 40 year-olds I know, still don't'. 2019 and the Pandemic led me again to a reassessment of what I want to do and how I want to work led me to pursue my interests and seems to have brought me right back around to design, bringing my 21 years of building confidence in people along with me. I enjoy design from all aspects but particularly its key purpose - functionality. I've always had a natural eye for colour and design running alongside a love of clothes. I wouldn't say 'fashion' per se. Fashion is fun and enjoyable but I've never been a fashion addict. I enjoy trends and do follow some but I am more interested in craftsmanship and the development of individual style for myself and others. I enjoy sewing. Being a seamstress is a great way of understanding how clothing is constructed, especially reverse engineering it by taking something apart to alter it or just to see how it is made. Men’s tailoring, women’s clothing and couture has long been a passion of mine. I am fascinated by how we can change our appearance by a single, simple gesture and how we are perceived by how we dress and present ourselves. Confidence can be built or crushed by what we wear and either elevate or destroy style. I love the synergy between the art and science of creating style. I'm loving working with people to create their own personal style and have a passion for dressing sustainably.

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