Style Not Fashion
I write about fashion and trends from a style point of view — how to achieve your own style by wearing the colours and shapes that suit you. If we can do this in a sustainable way, then all the better.
I spent around 20 years working in design management and corporate branding. I cut my teeth as a Publicity Executive for a UK TV company in the 80s and progressed through design agencies to Global Head of Branding & Corporate Identity for a major international investment bank. A chronic health condition led me to complementary health and inspired me to train as a practitioner. After another 21 years working as a therapist/coach to business people I pursued a long-held dream and graduated from The London School of Make-Up and The British College of Professional Styling. Funny how it can take a lifetime to find out what you really want to do. I’m reminded of Baz Lhurmann “Some of the most interesting 40 year-olds I know, still don’t’.
2019 and the Pandemic led me again to a reassessment of what I want to do and how I want to work. I wanted to pursue my interests and seems to have brought me right back around to design, bringing my 21 years of building confidence in people along with me. I enjoy design from all aspects but particularly its key purpose — functionality.
I’ve always had a natural eye for colour and design running alongside a love of clothes. Fashion is fun and enjoyable but I’ve never been a fashion addict. I enjoy trends and do follow some but I am more interested in craftsmanship and the development of individual style for myself and others.
I enjoy sewing. Being a seamstress is a great way of understanding how clothing is constructed, especially reverse engineering to alter it or just to see how it is made. It enables me to construct my clothes so they fit and upcycle second-hand garments to suit my style.
Men’s tailoring, women’s clothing, and couture have long been passions of mine. I am fascinated by how we can change our appearance with a single, simple gesture and how we are perceived by how we dress and present ourselves.
Confidence can be built or crushed by what we wear, and it either elevates or destroys our attempts to be stylish. I love the synergy between the art and science of creating style.
I love sharing my skills and experience to build confidence through creating a personal style and have a passion for dressing sustainably.
What I do
Colour analysis
Style consultancy
Make-up consultancy
Writing
elaineflook.online 